In 2004, the marketing efforts of ProSoap.com were concentrated in traditionally dirty hand hobbies, particularly car racing. One small problem, I knew NOTHING about car racing. Although the marketing budget allocated towards sponsoring car racing teams was a small percentage of our total efforts, ProSoap still wanted to make it effective.
I worked with these car teams for years providing support and even attempted signing on car teams on my own, but the bottom line was that I didn't understand a word coming out of their gas burning mouth. I just don't have any passion about the sport of car racing.
That all changed early March 2008 when a group of four buddies were discussing the upcoming triathlon season. Billy Self, Trey Austin, Chase Ingraham, and Travis Wolthier thought it would be fun to be on a team while competing at area events. The idea quickly came up to make our own team, which instantly required the need for a name. "How about Tri-ProSoap? Get it? I want people to tri our hand cleaner!" I yelled. The launch of the newest green racing team began and followed with a website (www.Tri-ProSoap.com) and the addition of the 5th member, Jason Ross, owner of Rockwall Cycling LLC. We knew we wanted to partner with the local bike shop to promote biking in our community. Finally, a racing team that I was passionate about that ProSoap can support and grow through the triathlon community.
The original members desired to have a purpose for our team to promote the world of multisport, as well as a community of green recreational activity.
Team's Mission Statement: